adidas is celebrating their five year anniversary as AKTIV Against Cancer partner by debuting it's latest apparel collection to raise money at the NYC Marathon. Since 2009, adidas has donated more than $3.3 million to AKTIV Against Cancer through apparel sales, and this year will donate 100% of its in-booth AKTIV apparel sales during the marathon.
Co-founded by nine-time NYC marathon winner and adidas athlete Grete Waitz, AKTIV promotes physical activity as a way to fight cancer, and their latest collection features some of adidas latest apparel and running shoes. The standout of the collection is the Grete 30 Boost, bringing the latest cushioning technology from adidas and also marks 30 years since the launch of Waitz’s adidas Originals running shoe. The shoe also honors the 30th anniversary of Waitz's silver medal at the 1984 Olympics.
“Grete was a champion on and off the course,” said Adrian Leek, general manager of adidas running. “She’s always been a special member of the adidas family – from the early strides of her legendary running career through the final stages of her spirited fight against cancer. adidas is honored to continue its support of AKTIV by asking fans to participate in a tangible and emotional tribute to Grete’s legacy and the fight against cancer.”
Check out the full collection of apparel and sneakers below, and head over to the Health and Fitness Expo all through this weekend for your chance to pick up a pair and donate to this meaningful cause.
[adidas]
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