Nike was not joking around when they announced last week that they plan to grow their profits by a cool 2 million by promoting their women's market alone next year. The next city to feel the push is Chicago, a city that the Swoosh loves to target. After opening the Flight 23 store dedicated to the Jumpman earlier this month, Nike is cutting the ribbon on an all women's store at Macy's.
Similar concepts have launched in New York and California Macy's locations, as Nike brings their Training Club shop-within-a-shop concept to a completely new department store customer base. The store plans to integrate the successful Nike Training Club app, which has inspired a new demand for innovative women's products, without featuring free workout classes.
You can visit the latest Nike Training Club at Macy's in Chicago; stay tuned for future locations.