Concepts is widely regarded as the best sneaker boutique in the Boston area, and New Balance has been operating out of the city for over a century. The retailer and brand have collaborated before in the past, producing great results, but now NB is celebrating Boston's history with a Boston-themed sneaker: the New Balance 990 "Head Of The Charles Regatta," which will be available at the retailer.
Decked out in a grey suede with lime accents, this Made in USA runner will come in a version made to represent the "Head Of The Charles Regatta," a rowing race that's set on the Charles River in Boston. Seriously, it doesn't get much more Bean Town than that.
If you're not going to make it to this year's race—it takes places from October 18 to 19—you can purchase these sneakers from Concepts starting tomorrow, Tuesday, October 7.