Brand loyalty is nothing new in the sneaker game, but this woman took it to another level.

Last month, Reebok set up a pop-up tattoo shop at the Tough Viking competition in Stockholm, pledging to give a year-long sponsorship to the person who got the biggest version of the new Reebok logo tatted on themselves.

The winner? Camilla Nilsson, a 24-year-old Tough Viking obstacle race participant. Nilsson's huge version of the delta logo, which was placed on the back of her right thigh, beat out eight other hopefuls to ink a Reebok sponsorship, which is worth about $5,800 in gear, and get her own print ad. Peep Nilsson's Reebok ad below and let us know if you would do the same just to get a deal with one of your favorite sneaker brands.

[via Adweek]