At least he still gives better interviews than Gregg Popovich. To announce the arrival of the Crazylight Boost, adidas just released a hysterical look at what life would be like for Damian Lillard without Boost technology in his basketball shoes. Lillard showed off his comedic timing, proving this priceless ad was no fluke

The Boost technology is made from a lightweight material that uses energy exerted onto the shoe to propel you forward. adidas has finally implemented this technology into their basketball line, and it looks like athletes simply cannot live without it.

This is only the beginning of adidas’s new ad campaign, called “Boost or Bust”. Expect more offerings throughout the season from adidas athletes including Joakim Noah, Jrue Holiday, Jeff Teague, and Mike Conley. Perhaps even one of the top rookies they signed this summer? Keep it locked to Sneaker Report for more.

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