Over the weekend, adidas Snowboarding welcomed aboard the newsest member its team, Louif Paradis.

You may have heard about Paradis from his videos, as his film Deja Vu was named the Snowboarding Video of the year by TransWorld Snowboarding. Paradis grew up snowboarding on the streets of Quebec City, where he honed his skills and became one of the top street snowboarders. As a quiet, soft-spoken rider, Paradis lets his snowboarding do all the the talking. Paradis joins an already deep adidas Snowboarding roster, which includes Jake Blauvelt, Eric Jackson and Helen Schettini, just to name a few.

Watch the video above to learn more about Paradis and his career and keep it with Sneaker Report for all news regarding the adidas team.


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