Much has been said about Nike's pursuit to overtake adidas in their global market dominance of soccer, and they're putting out the products to do so. Beginning with the "The Nike" boot back in 1971, the Swoosh has taken leaps and bounds over the last 40 years to elevate their status within the soccer community in a mission to create products that were lighter, faster and stronger then the competition.
From "The Nike", to the signature boot for this year's World Cup, the Magista, Nike has stepped up their game in a massive way that it putting the perennial big box soccer brands on watch, as they look to dominate across all facets of performance sports. Their goal is to constantly innovate, and provide players with the tools they need to dominate the pitch, and perform at their all time best. Nike put together a sneak preview of their Genealogy of Innovation in an animated form to give a more in depth look at the brand's progression through the year's. Check out the preview and stay tunes for the full version which should be dropping shortly.