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If you haven’t heard, San Antonio Spurs player Matt “Red Rocket” Bonner recently became the first NBA player to get a shoe deal by using social media after he took over the Twitter account of sneaker website Nice Kicks and facetiously pleaded with footwear brands to sponsor him.

Bonner, who notoriously held the title for being the only pro baller to play in New Balance shoes for many years, didn’t get a lot of interest at first—that is, until adidas answered the call (err, tweet), sending the 10-year veteran a sneaker shipment.

Now that he’s officially rocking the Three Stripes instead of NB’s, Bonner sat down with ESPN The Magazine to discuss his new endorsement deal, along with how social media played a significant roll in helping him land it. Take a read. 

Image via Todd Spoth/ESPN
Image via Todd Spoth/ESPN

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