Let's be honest, when you think of Skechers, the last thing that would come to mind is them being the hottest major brand in America. Chances are you'll either think about those ridiculous Kim K Shape-Up sneakers, or you'll picture their retail store, located in just about every mall across the country. Believe it or not though, Skechers has been making plenty of noise in the footwear industry this year, so much in fact, that Matt Powell of SportsOneSource, anointed Skechers the "hottest brand in the U.S" in his Footwear Overview report for April 2014.

Whats the evidence you ask? Powell stated that Skechers had a 50 percent gain in brand share for April 2014, and had secured the number nine position for the top 25 athletic shoes sold during the month. Sketchers also reported the best first quarter in terms of net sales in the company's 22-year history and now sits in the number 5 spot for market share amongst athletic shoe companies.

Following the record first quarter sales, President of Skechers Michael Greenberg said, "We're firing on all cylinders with product initiatives and fresh innovative footwear styles that are clearly resonating with consumers. We believe this positive trend will continue as the demand for our brand remains strong worldwide."

With such a successful first quarter and seemingly no end in sight, it looks like Skechers has finally found their footing in the market and is continuing to carve out their niche in an industry of juggernauts.

To learn more about Matt Powell, check out Complex's feature story on him, or head over to his Twitter page @mattSOS.


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