Recent Collaborations: Converse, Nike SB, New Balance, ASICS, FILA, Vans, Sperry
Location: Cambridge, Mass.
Situated next to the store that gave it life, The Tannery, and a stone's throw from Harvard's campus, Concepts has the location thing down pat. The shop's high-end clientele has afforded it opportunities to carry bigger-ticket merchandise, but its O.G. status—it was founded in 1996—has allowed Concepts to work with nearly every major brand in the game. Last year saw Concepts work with New Balance three times, but its most notable work was on the 998 "C-Note," a Made-In-USA version of the sneaker that was inspired by the $100 bill redesign. It's refreshing and impressive that Concepts can work with a plethora of brands and things in its own way. Each release comes with custom packaging, and the shop has gone the extra mile by including collector items such as tennis balls and Christmas ornaments with its collabs. It's tough to beat a great sneaker that has been made better through the time and effort put into the entire release. That's why Concepts is at the top right now.
Concepts x New Balace 998 "C-Note"
Concepts x New Balance 998 "Mint"
Concepts x Nike SB Dunk Hi "Ugly Christmas Sweater"
Concepts x FILA Original Tennis
Concepts x Converse Pro Leather "Aran Sweater"