What It Does Well: Creates actual blog content that blurs the line between corporate and regular sneaker blog.
Finish Line, with the help of Complex Sneakers alumni Nick Engvall and Brandon Edler, has put forth one of the best blogs—corporate or not—on the Internet. If a reader were to strip away the "Finish Line" logo from the site's banner, it wouldn't be crazy for them to think they were reading a regular blog. Finish Line is about telling the stories behind the sneakers and putting together editorial content that doesn't reek of corporate sponsorships. Readers are greeted with stories about NCAA basketball, how to casually wear gym gear, and and what a Drake x Air Jordan collection would look like.