Who isn't adidas working with these days? The collective sneaker world is waiting for Pharrell to officially join forces with the German athletic brand, but another partnership has been announced. According to David Hellqvist, online editor for PORT, longstanding British menswear brand Barbour has a collection with adidas in the works.
If you're unfamilar with Barbour, just flip through a J.Crew catalog or look at a picture of Steve McQueen. The brand has been making waxed-cotton jackets, that survive anything, in England since the 19th century.
Does this mean that there will be waxy track pants on the way? Or Torsions that are even more weatherproof? We'll have to wait until the collection comes out to know the details.
UPDATE: The collection will be with adidas Originals and for Fall/Winter 2014.