Influencers in the sneaker game always get a ton of rewards. This isn't easy, but if you are dedicated and network well, you can get face time with important people who will send you shoes for free. One example of building influence is to start a blog with a different perspective than what's on the scene now. Don't be fooled: Some of these "influencers" are barely making enough to buy half the sneakers that they're posting on Instagram, but their exposure is worthwhile to the brands that are seeding them the sneakers a month before release day. But some influencers are the ones designing collabs, giving advice to sneaker brands and retailers, and working behind the scenes - while getting free sneakers.