In today's competitive retail market, brands are always looking for new, unique ways to enhance and improve the consumer shopping experience.
adidas is taking this concept and running with it to bring consumers a one of a kind experience unlike any other. Starting in Beijing's Sanlitun Village, adidas is launching their first ever HomeCourt Retail Store that allows shoppers to engage with product and the brand unlike any other store in a constantly changing environment.
HomeCourt brings the spirit of sport to a retail setting by designing a one of a kind store incorporating sport banners, fitting rooms, arena digital boards, and a stadium inspired entrance to give the store a authentic sporting venue feel. Unlike other stores who hide sneakers on a back wall, HomeCourt places footwear in the middle of the store as it's adidas' core focus and surrounds them with accompanying apparel. The HomeCourt store also features interactive areas including a digital shoe bar, and tablets where consumers can interact with product and shop online all while in the store.
Beijing was the premiere HomeCourt store with the next store slated to opening in Brazil and the UK over the next upcoming months.
adidas is at the cutting edge of combining the digital world with direct consumer exposure, and based on the success from the flagship HomeCourt store, there's sure to be more opening in the near future.
[adidas]
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