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Nike is challenging you to take your golf game into the modern era with their latest ad campaign "Play in the Now". Continuing their efforts to produce the most innovative and advanced equipment in sport's, the campaign promotes the Nike Covert VRS 2.0 driver, which delivers more distance, faster ball speed, and intuitive customization features to meet the specific swing needs of every athlete. Two of the biggest proprietary changes to the driver include a larger, reengineered NexCOR face to improve distance and ball speed, as well as FlexLoft adjustability, to customize the loft and angle of your driver to the exact specifications of each player.

Some of Nike's golf athletes have began using the Covert VRS 2.0 driver in competition including Tiger Woods, Rory McIlroy, Nick Watney and Kevin Chappel.

The "Play in the Now" commercial spots will air beginning January 25, taking hilarious jabs at old time golfers who are afraid to try new technology and accept modern advances of the game they love. Keep an eye out for commercials in the next few months highlighting some of Nike's other technological advancements and if interested the Nike Covert VRS 2.0 driver will be available on and select retailers on January 31.


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