Brooks Running turned a lot of head when it unveiled its new Transcend shoe last summer. Now, with the release of the innovative running shoe a little over a week away, Brooks invites you to add some more cushioning and comfort to your daily runs.

As expected, the Brooks Transcend will hit retailers starting Saturday, February 1. Chances are, it’s going to turn into your go-to shoe in 2014.

In terms of performance, the Transcend is anchored by five key technologies: Super DNA, Guide Rails, Ideal Pressure Zones, Rounded Heel and Plush Upper. Combined, these five elements provide plush, responsive cushioning and encourage a more natural form of running. Watch the clip below for a detailed breakdown of the Transcend tech.

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