Inov-8 is celebrating their tenth year in the niche running industry today with this informational look back at the brand's progress with founder Wayne Edy. The brand's primary focus began with the aim to let your foot control the shoe, not the shoe control the foot. This idea drove the company to revolutionize outsole grip in the trail running industry and eventually move into fitness and training categories with their lightweight, supportive options.
The success of growing brands like Inov-8 is just an example of the renewed interest that innovative products have brought to the market in the last 10 years. For the full story, check out the video below to see how Inov-8 has progressed since 2003.