Just a few days removed from calling out Nike CEO Mark Parker, Kanye West is back at it again.
This time, during an open dialogue at the Madison Square Garden stop of the Yeezus tour this weekend, Kanye showed signs of a deeper rift between him and the Swoosh, as well as hinted at a new deal to be announced as early as Monday.
"They try to act like people ain't line up for the Yeezys," he said, going on to drop names like designer Hedi Slimane, LVMH CEO Bernard Arnault, and Kering Corporation head Francois Pinault. "Mark Parker tried to son me. Yes. Son me because I am the sun and I will shine bright. And when I don't have as much money as a billionaire and when I don't have the factories that, that dude has over there, what I do have is my voice. Ain't no corporation that can take me away from my voice and I'm going to scream at the top of my motherfucking mountain as loud as I want. Anything I want. Whenever I want. Is that crazy? So I'm going to make the announcement on Monday with the corporation that finally let me get an opportunity to create."
Kanye even admitted that he, the designer of the hyped "Red October" Air Yeezy IIs, might not even know when, or if, the kicks would drop.
"I asked Nike when the Red Octobers supposed to drop, and they said, 'We don't know,'" he said.
With the recent rants, or what Kanye likes to call, "visual streams of consciousness," a permanent departure from the brand seems to already be in the books. When's the last time Ye was actually spotted rocking Red Octobers?
Most recently, with him throwing shade at Pinault, whose company owns Puma, Gucci, Alexander McQueen, and others, it's a safe bet that a deal with any Kering brand is also off the table.
That leaves adidas as the number one contender for the artist's designing chops, as it's the second biggest brand behind Nike, with the production resources the rapper has already admitted to be looking for. The brand also has a pedigree of working with rappers from Big Sean to A$AP Rocky.
Could news of a Kanye West x adidas deal is imminent? And if so, is it a smart move?
The public may just have to wait a few days to find out.