Title: Director of Entertainment Marketing

Part of the allure of a brand is about how "cool" it is. For Reggie Saunders, his job is to make sure you think wearing Jordans is cool. How would he do that? By making sure that the people you think are cool are laced in Jays. From Drake, to Kanye, to Jay Z, to Mark Wahlberg and Cedric The Entertainer, Reggie keeps them all laced with the latest kicks—oftentimes way before we have access to them. The toughest part? All the times he has to tell people no.