KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Icebug Footwear's Arch Flex Insoles. Icebug Footwear is a Swedish brand that began in 2001 who are known for their rugged trail running products. Although the brand is relatively new on the scene, technologies such as the Arch Flex Insoles are helping to make Icebug Footwear a serious contender.

What is it? Icebug Footwear's Arch Flex Insoles are designed by Ortolab AB, which is the leading Scandinavian orthopedics lab. These insoles are designed to work with all three arches of the foot to provide balance and function, as well as to help strengthen the foot's muscles. They're compatible with any sneakers, including the brand's trail shoes or your favorite running and basketball kicks.

How does it work? The Arch Flex Insoles from Icebug Footwear are designed to support both longitudinal arches as well as the transverse arch. Available in three arch heights (low, medium, and high) and two thickness levels (Premier 5mm and thin 2mm), Arch Flex Insoles have been engineered to deliver a truly custom and supportive fit.

Notable products: Arch Flex Insoles by Icebug Footwear

Bottom line: With all the innovations and advancements in the world of sneaker technology, insoles tend to be curiously overlooked by many brands. If the stock footbed of your current shoes just aren't cutting it, consider Icebug Footwear's Arch Flex Insoles.

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