Nelly has embarked on a new campaign with Honey Nut Cheerios, as the two have thus crafted an intriguing NIKEiD iteration of the LeBron X. The "Must Be The Honey" makeup is a friends and family-only affair, with only 250 pairs being crafted. The thematic kicks boast a can't-miss yellow upper, which has been offset by touches of black via the Flywire, Air unit and 79 and BEE branding. Tonal laces accompany the Swoosh set, as the sneaks then come equipped with a custom jewel, tee and matching hat. You can get a brief look at the joint effort now above, but be sure to let us know whether or not you'd cop if they were to release.

[via @generalmills/@angelasimmons/@officialbowwow]