A hashtag for adidas Women this week is "perfection is in the details," a note that was not forgotten at Stella McCartney's collaborative presentation for the brand.
The presentation started bright and early as apart of London fashion week yesterday, welcoming editors into a continuous presentation of synchronized swimming, spinning, arial yoga(!) and dance-inspired fitness routines to showcase Stella's latest performance gear. The focus remained on integrating sustainable fabrics into the mix of breathable and bright active separates, playing with volume and texture better than most of adidas' competitors. But the real standout pieces were the sneakers, shown above as a sock-like upper (PrimeKnit, is that you?!) on an unmistakeable Boost midsole.
We'll have to wait and see what exactly to expect from SMba next year, but stay tuned for future product dates and details.