In 1988, Nike and designer Tinker Hatfield revolutionized the sneaker world with the introduction of the third Michael Jordan signature model, the Air Jordan III.
Featuring a number of "firsts", the Air Jordan III served as the platform for the debut of the now-infamous Jumpman logo, which was placed on the tongue. It was also the first Air Jordan model to feature visible Air cushioning, a trait which remained in place for the Air Jordan IV, V, and VI. And there's simply no forgetting the iconic elephant print nubuck trim which graced the toe and heel of the Air Jordan III and has since become commonplace. Even more, word has it that Michael had considered leaving Nike around this period, but changed his mind completely after one glimpse at the Air Jordan III.
On the court, Mike helped to solidify the Air Jordan III's place as a legitimate all-time classic. During the '87-88 season, Jordan would wear the Air Jordan III for some of his most memorable moments, including an MVP-winning performance in the NBA All-Star Game and a jaw-dropping Dunk Contest victory. During the Playoffs, Jordan made quick work of the Cleveland Cavs in the "Fire Red" Jordan III colorway, but was eventually stopped by the Bad Boys of Detroit.
Coming full circle, today marks the return of the Air Jordan III "Fire Red". This classic style makes its return in near-original form, making it a must-have for nostalgic ballers. Check out a gallery of MJ in the "Fire Red" colorway above, and head out to your local retailer or Nike to pick them up today for $160.
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