After much anticipation, the brainchild of industry veterans Ryan Babenzien and Jon Buscemi, Greats Brand, is now available online. The initial two rollouts are the Wilson and Royale sneakers, each featuring a low-top look. Premium materials and attention-to-detail are two key components at the forefront of each footwear design, as the range showcases an overall mature, yet casual approach. To get a closer look at the new brand, simply scan through the imagery above as well as visit the Greats Brand website. Oh, and did we forget to mention the kicks are quite affordable? Try price tags of $59 and $99, respectively.

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