Brooks Running has unveiled a new addition to their footwear line. Dubbed the Transcend, this shoe is designed from the ground up to deliver the ultimate smooth ride for the runner; one that’s cushioned, effortless, plush and tuned to you.

Brooks Footwear Product Line Manager, Jon Teipen, states that “There are a number of runners who crave the opposite end of the spectrum, which we call Float. Transcend is the first that addresses this, driven by new technology that delivers a smooth ride that kicks in only when you need it.”

But how does this traditional “support” shoe give the runner comfort and stability? The Transcend features five key technologies (Super DNA, Guide Rails, Ideal Pressure Zones, Ideal Heel and a Plush upper) that work together to provide that unique ride. These technologies hones in on the uniqueness of a runner giving them support when needed, acting as a safety net keeping the body balanced throughout the run.

The Transcend will be available at retail and online beginning February 1, 2014. For more information on the shoe visit Brooks Running online.

We leave you today with the video unveiling the Transcend to the world. Stay tuned to SR as we gather more information for you about the Transcend.

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