Name: Eric Lam
Age: 26
Location: Sacramento, CA
Twitter / Instagram: @pkballr

What Is Your Favorite Sneaker?:

Supreme x Nike SB Dunk Low "Black/Cement."

How Often Do You Buy New Sneakers?:

Once every two weeks.

What's The Most You've Spent On A Pair Of Sneakers?:


How Many Pairs Of Sneakers Do You Have?:


Do You Collect A Specific Type Of Sneaker?:

I mainly seek out Nikes, but am open to other brands. Main focus is NIke SB Dunk Lows and NIke Air Max 1s but I appreciate older Nike Basketball shoe models.

Have You Ever Sold A Pair Of Sneakers?:


How Often Do You Look At Sneakers On The Internet?:


What Is The First Thing That Comes To Mind When You Hear The Term Sneakerhead?:

Someone who cares about sneakers and the evolution of the culture, either seeking to develop their own identity within the subculture or redefine what it means.

What Are Your Feelings On The State Of Sneakers Right Now?:

As per every "trend", there is an upshift of younger kids who have taken some interest in it. It has not lost its luster to me, but the idea and concept is cyclical and who are sneakerheads seems to always come back full circle. 

What Has Changed About Sneakers In The Last 5/10/20 Years To You?:

Technology, primarily. The concept of building hype/trends/limitedness always seems to be a part of this culture. The biggest shift has developed through building a stronger bridge between old and new. Nostalgia and those who are a part of the brand seems to have shift to the 30- to 40-year olds who seek out shoes released in the '90s.


It's important to know that with all trends, it's no surprise a "20 year cycle" of fashion has come back


The trend of releasing shoes when the primary target has grown from '80s-90s culture is shaping the way many new releases come out. It's important to know that with all trends, it's no surprise a "20 year cycle" of fashion has come back and a strong appeal of '90s sneakers has started to release again. This subculture and trend has come back around.

What Would You Like To See Change In The Future?:

The appreciation and acknowledgment of the history and culture built behind everything that is shaped by sneakers. The idea that sneakers are more than just a fashion trend, but have become their own cultural icons is so important that it may very well outshine the signature athlete that represented it. Many kids today have never seen Jordan play live, but are more than willing to wear his sneakers. This idea of cultural symbols is a strong representation of how we shape not only fashion, but our stance on popular culture as well. We believe that these sneakers represent not just what Jordan has done in them, but what he has meant to the sport overall and it's popularity today. Kids will buy Jordans for their popularity as opposed to seeing him play in them. This does not detract from what they bring, but only adds to how powerful sneakers are. Bridging the history of sneakers, their significance, and what they mean to popular culture is hopefully in the horizon; creating a dialogue with shoes that is thoughtful and insightful, as opposed to what the next item is to be consumed.