adidas has released some teaser videos of the all-new Springblade over the past couple of weeks, but today, we get a look at the official TV spot for the revolutionary running shoe. The 30-second clip offers a detailed look at the shoe’s blade technology in action, showing how row of individual forward-angled blades work together to help propel in a natural, fluid motion.

The commercial makes its television debut on July 29 on channels like ESPN and Comedy Central. Check out the video above for an early glimpse at the commercial.

The adidas Springblade hits retailers August 1, 2013.

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