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Football season is still a ways away, but Under Armour is hitting the ground running. For its latest on-field campaign, UA has enlisted the help of one of the best young wide receivers in the NFL, Julio Jones, to show off the best that the brand has to offer to football players.

In the minute-long spot titled “How it Ends,” Jones puts his UA gear to work, which includes the UA Highlight cleats, Highlight gloves, and Gameday Armour protective gear. UA’s new line of football apparel features Moisture Transport System, which wicks sweat away from the body, and keeps odor at bay.

It looks like Julio has all the gear he need to perform his best. Do you?

Shop now at UA.

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