ComplexCon returns to Long Beach Nov. 6 - 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.
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KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Nike Hyperfuse. The innovative upper construction blends durability, breathability, and lightweight stability. Introduced in 2010, the technology is prominent on Nike basketball models, but has been used on performance sneakers across the board.
What is it? Three synthetic layers fused together by heat and pressure, resulting in a nearly seamless construction that is far more durable than traditional materials.
How does it work? The first layer of Hyperfuse provides the internal skeleton, for upper stability. Next, a thin layer of mesh is implemented for breathability. Rounding out the trio is a durable outer shell which stands up to wear and tear better than leather and suede components.
Notable products: Lebron X, Air Max 2013, KD V Elite
Bottom line: If you're sick of sneakers that lose their shape too easily or don't provide enough ventilation, give Hyperfuse a shot.
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