It goes without saying that the Peter Moore designed Air Jordan Jumpman logo that Tinker Hatfield placed on the tongue of the Air Jordan III is the most game-changing element of the iconic sneaker. In fact, you could argue that it could be one of the most revolutionary design pieces in the history of sneakers, period. MJ may have been wearing the Air Jordan I when this iconic image was first captured for a Nike poster, but Jordan's own image being transformed into his logo will forever be remembered because of the Air Jordan III.