Elephant print has become something bigger than anyone could have ever anticipated. It's synonymous with Air Jordans in the same way that the Jumpman logo is. It's also been used on countless styles and silhouettes, ranging from the atmos Air Max 1 to the Air Force 1 on NIKEiD and a seemingly endless number of accessories and "inspired by" products. The roots of its popularity and familiarity to the world can be traced to the Air Jordan III. And its use also opened up performance product being dressed in exotic style. This was actually first tried on the Air Jordan II with iguana print, but the elephant was way more in-your-face.