Year: 2010
Lead Designer: Tinker Hatfield

The Air Jordan 2010 was an amazing performance shoe, fitted as it was with bottom-loaded Zoom Air and a fully disarticulated toebox that did wonders for flex. But that's not what anyone saw. Tinker Hatfield exposed the innards of the shoe via clear TPU portholes on either side, deciding to take a most literal interpretation of Jordan's tendency to allow opponents to see only what he wanted them to. Next to that rather jarring element, everything else was just details.