New Balance announced today that they have partnered with Black Box Distribution as they plan to enter the skate footwear market beginning in January of 2013. The new line will be branded as New Balance Numeric or NB#. Black box will produce and market performance footwear and apparel theat will combine New Balance's heritage with Black Box skateboarding expertise. "New Balance is proud to partner with Black Box on the New Balance Numeric skate footwear initiative,” says Rob DeMartini, President & CEO at New Balance. “I have always found the heritage and integrity of New Balance inspirational, therefore it’s truly an honor for Black Box to partner with New Balance on the New Balance Numeric project,” says Jamie Thomas, Black Box company founder and professional skateboarder. New Balance will announce their team and future plans officially at the Agenda Trade Show on January 4th, 2013.
