A Complete History Of Hip-Hop Sneaker Deals

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Complex Original

Image via Complex Original

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It's no secret that hip-hop has immense marketing power — after all, it's basically the only genre that can name-drop a brand and allow it to be prolific and profitable. Big companies have recognized this; now it's no longer uncommon for a rapper to endorse a brand or to become a spokesperson for a product. Furthermore, sneakers and hip-hop go together like peanut butter and jelly (see: A History of Sneakers on Old School Hip-Hop Albums), which is why it has become increasingly popular to see a rapper with their own signature shoe or a sneaker taking influence from a classic hip-hop album or group. So, in the wake of adidas announcing its shoe with Big SeanLil' Wayne partnering with SUPRA, and Yeezys jumping the Jumpman, we take a look back at A Complete History Of Hip-Hop Sneaker Deals.

Run DMC

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LL Cool J

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Hammer

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Digital Underground

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Master P

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Jadakiss

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Rakim

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Jay-Z

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50 Cent

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Birdman

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Snoop

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The Game

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Pharrell

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Nelly

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Mike Joooooones

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Wu Tang

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Missy Elliot

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Dame Dash

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Nas

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DJ Clark Kent 112

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Soulja

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Bun B

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Kanye West Louis Vuitton

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Fat Joe

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Kanye West

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Swizz Beatz

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Biz

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Big Sean

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BOB

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Rick Ross

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Nicki Minaj

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Lil Wayne

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2 Chainz

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Justin Bieber

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Teyana Taylor

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