It's no secret that hip-hop has immense marketing power — after all, it's basically the only genre that can name-drop a brand and allow it to be prolific and profitable. Big companies have recognized this; now it's no longer uncommon for a rapper to endorse a brand or to become a spokesperson for a product. Furthermore, sneakers and hip-hop go together like peanut butter and jelly (see: A History of Sneakers on Old School Hip-Hop Albums), which is why it has become increasingly popular to see a rapper with their own signature shoe or a sneaker taking influence from a classic hip-hop album or group. So, in the wake of adidas announcing its shoe with Big SeanLil' Wayne partnering with SUPRA, and Yeezys jumping the Jumpman, we take a look back at A Complete History Of Hip-Hop Sneaker Deals.