8. Kevin Garnett 

Brand move: Nike to AND1 to adidas to Anta 

For as much as KG speaks on loyalty, the guy has been the ultimate sneaker journeyman. We don't blame him for the move from Minnesota to Boston to get his much-deserved ring, but Nike to AND1 to adidas to Anta? Each move lessens your overall impact, a lesson that KG may have learned the hard way. [Editor's note: I have two pairs of AND1 KG PEs where his name is spelled "Kevin Garmett" on the boxes. Long as they cash the checks, I guess.]