Who And Why: Rapper, influencer

Two words. Eggplant Foamposites. Since that LRG ad in 2009, much attention has been placed on the shoes that Wale has on his feet. A strong relationship with important folks in Beaverton, and the lifetime benefit of being sample size makes Wale the first in line for just about every major release. Add his influence in music, his engagement to his fans (and haters) through Instagram and Twitter, you can do the math.