Who And Why: NBA champion, NBA All-Star, demanding athete

Kobe Bryant isn't exactly a young man anymore—those legs have logged a ton of NBA minutes—but while he may not be at the forefront of the NBA anymore, his footwear sure is. During his time with Nike he's worked with designers like Eric Avar and Tom Luedecke, pushing as hard as anyone for a minimalist, lower-cut basketball shoe straight from the soccer pitch. You're welcome.