You know that friend of yours that has to have every new limited release, even if it means selling the pair they just bought last week? The one that buys sneakers based on how many people on Twitter say it's cool? Yep, we all have them. A Hypebeast consumes hype and reacts accordingly. Never forget, as PM Dawn once said: "Don't believe the hype because if you do it might deceive you." And you thought they were one-hit wonders. And, as someone else once said about hype, "as an equal can I get this through to you?"