Who And Why: Sneaker collector, web pioneer
Years Of Influence: 2003-present

Freshnessmag.com is one of the earliest blogs to highlight sneakers, toy culture, and street culture. And back in the day, Yu-Ming was just an ordinary guy with a true appreciation for the sneaker culture. He eventually turned that love into a business and you always have to commend a guy like that… who is able to do what he loves for a living.