Who And Why: NBA fan, Jordanhead, Boon creator
Years Of Influence: 1995-present

Imagine if Stuart Scott of ESPN had a clothing line and a dope retail store. That’s what Yo is! He’s pretty much the basketball expert in Japan who also owned an innovative store in Tokyo called T6M along with his clothing line, Diffeducation. Just one of those guys that was able to pull all of these elements together and spread the seeds of sneaker culture and sneaker history. Back in the '90s, his column in Woofin Magazine was the Bible.