Who And Why: Nike designer, innovator, creative
Years Of Influence: 1996-present

Jesse was extremely instrumental in a lot of the energy product that was being released out of Nike. The entire distribution of tiered accounts that they have today also owes him a lot of credit. Working mostly on the product side, Jesse was also one of the few footwear designers Nike put in front of a camera to represent The Swoosh. (Probably because of his boyish good looks!)