Who And Why: Arbiters of downtown cool
Years Of Influence: 2002-present

The Alife crew still stands as a pioneer in the boutique world. They opened their first store on Orchard Street and it was one of the first to carry Staple back in the day. The product they were releasing was very innovative and they were a huge inspiration for the operation of Reed Space and Staple today. They are also one of the few indies that were able to successfully put out their own footwear label.