Reebok is taking their brand to the next level.

After pairing with the workout phenom in late 2010, Reebok has officially opened the storefront and workout "box" in midtown Manhattan to cater to the sport's cult following. Sneaker Report swung by to take in all of the WODs, Crossfit World Champs, and of course, the custom performance sneakers offered exclusively for the sport of fitness.

Check out the new storefront on 5th avenue today.

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