adidas is gearing up the Wisconsin Badgers football team for the upcoming season.

Earlier today, adidas and the University of Wisconsin unveiled TECHFIT uniforms that will be worn by the Badgers when they visit the Nebraska Cornhuskers on September 29th.

With a bold “W” across the chest and numbers, the red and white jerseys pay homage to the school’s rich football tradition. The TECHFIT jerseys are 30% lighter than the standard jerseys. With a streamlined fit, reduced seams and integrated ventilation zones, the jerseys allow restriction-free movement for athletes on the field.

To complete the kit, the Badgers will rock a red helmet, along with adizero Smoke gloves, both housing the “W” logo. In addition, the team will lace up in team signature adizero football cleats to round out the look.


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