Rajon Rondo 

Brand: Nike

Why: If there is an opposing truth to the long-accepted axiom that big men don't sell shoes, it's that point guards do. After all, there has to be a reason the little guys keep getting signature product. Heck, even Bob Cousy had shoes with his name on them. Rajon Rondo started out with Reebok before becoming one of the many faces of Hyperfuse. With Boston's Big Three aging and guys like Steve Nash on their way out, Rondo is the rightful heir.