Jeremy Lin

Brand: Nike 

Why: His come-up last season was crazy, one of the best basketball stories since MJ was collecting rings. In a city that isn’t the most accepting, he won over millions overnight. When he had player-edition sneakers made up for the All Star game, sneakerheads were swarming Nike Talk trying to get their hands on a pair. Jeremy has left the Big Apple and there are a million questions about the legitimacy of his game, but no doubt the hype is just as intense as ever thanks to his big-money contract that NYC decided to pass on and allowing Linsanity to settle in Houston. And with literally billions of potential customers overseas, the sooner his name is on a shoe, the better.