Year Released: 1983

In its own way, the Reebok Ex-O-Fit was as significant a shoe as the Air Max 1 or the Air Jordan III. Made of soft garment leather, the Ex-O-Fit (a manlier version of the women's Freestyle shoe) was ridiculed by industry leader Nike, who thought the flimsy shoes would never fly with consumers. They couldn’t have been more wrong. Reebok wound up spearheading the growing aerobics craze, and Nike needed a tongue-wagging guy from North Carolina just to catch up.