Location: 37 Brattle St., Cambridge, MA 

Concepts has been a staple in Boston for over 15 years now, and thanks to the opening of its own store in '08 they have not only been a go-to spot for kicks but also overall style in Beantown. The Roshe Runs are the rage right now and other Nike runners don't have much shelf life thanks to customers snatchin' 'em up quick. You can pick up Vans, Jordans, and other must haves for the aresenal. And the New Balance 999 "Kennedy" — you can thank them. 

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