3. What's In The Box? 

OK, it's not as extreme as the flick "Se7en," but the box and packaging is a crucial aspect to whether you are gonna get burnt worse than a 19-year old on spring break. Know what the box is supposed to look like — this also is starting to get more shine in sneaker posts, so check with your favorite sneaker blogs. With counterfeits, the common errors are the size of the box, the color or design, and the product coding. Also check the lettering on the label. Once you unbox, check to make sure your kicks are wrapped in the type of paper the brand usually provides — never tissue paper or wrapped in plastic. This is the one time you wanna pass on the plastic.